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Telephonic Interviews

A telephone survey or an interview is an efficient data collection method. The interviewer conducts the interview via telephone, and responses are collected either through pre-coded options or by providing verbatim answers. This quantitative research method is popularly known as Computer-Aided Telephone Interview (CATI)

Benefits of CATI

Meaningful insights in an organized form

Meaningful insights in an organized form

Data accuracy

Data accuracy

Targeting audiences that are difficult to reach

Targeting audiences that are difficult to reach

Over the last 12 years, as one of the best quantitative market research companies globally, we have successfully executed CATI surveys for some of the most renowned brands and management consulting companies. We have conducted multi-industry market research across 90 countries in over 22 foreign languages.

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Global Panel

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Deploying a diverse set of seasoned panelists to provide necessary insights...

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About Opinion Edge

Engaging users on a voluntary basis to provide first-hand opinions and experiences...

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Challenges We Cover

Leveraging the thoughtful insights provided by industry leaders spanning industries to...

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Benefits of Unimrkt's Global Panel

Quicker, faster & real responses
Verified panel members
High survey completion rate
Time & Cost Savings
Deep profiling across 200 attributes
Highly engaged respondent
Robust API based platform
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Intercept Interview

An intercept interview is a quantitative research method of conducting on-site interviews with consumers or respondents who are approached in crowded areas, such as grocery stores and shopping malls.

The trained interviewers are positioned in or near the business that is sponsoring the research. They select the entry or exit points and administer a short screener to check whether the respondent qualifies for the study or not. If the respondents prepare, the interviewer conducts a complete survey at that location.

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