Telephonic Interviews
A telephone survey or an interview is an efficient data collection method. The interviewer conducts the interview via telephone, and responses are collected either through pre-coded options or by providing verbatim answers. This quantitative research method is popularly known as Computer-Aided Telephone Interview (CATI)
Benefits of CATI
Meaningful insights in an organized form
Data accuracy
Targeting audiences that are difficult to reach
Over the last 12 years, as one of the best quantitative market research companies globally, we have successfully executed CATI surveys for some of the most renowned brands and management consulting companies. We have conducted multi-industry market research across 90 countries in over 22 foreign languages.
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Intercept Interview
An intercept interview is a quantitative research method of conducting on-site interviews with consumers or respondents who are approached in crowded areas, such as grocery stores and shopping malls.
The trained interviewers are positioned in or near the business that is sponsoring the research. They select the entry or exit points and administer a short screener to check whether the respondent qualifies for the study or not. If the respondents prepare, the interviewer conducts a complete survey at that location.
