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3 Reasons Your Projects Need Quantitative Research

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3 Reasons Your Projects Need Quantitative Research

By Unimrkt 22/08/2022

In the post-pandemic phase, market trends are shifting towards a more personalized customer experience. When it comes to advertising a product or a service, it is vital to understand who is your target audience and what segments you need to focus on. The best way to address these questions is through an analytical approach such as quantitative market research. Quantitative market research is the process of gathering data through a statistical approach. In this blog, we are going to discuss three strong reasons why your projects need quantitative research.

1. Helps in assessing large data sets

Assessing large data sets that involve varied demographics based on age groups, gender distribution, and price ranges, allows you to evaluate and review your business strategies to formulate more focused marketing campaigns and boost your profits. Quantitative research companies help you reach untapped demographics and broaden your customer base while improving your retention rate with the help of a data-centric and evidence-based approach. When dealing with masses, market researchers take advantage of quantitative descriptive research, which allows them to gather quantifiable data for statistical analysis.

2. Easy to conduct through different media

Data gathering in real-time is one of the cornerstones of quantitative market research, and market research firms deploy a myriad of tools in the process. From online surveys and MCQs on social media to telephonic interviews, quantitative research firms employ a variety of media to gather data that can produce actionable insights. When it comes to utilizing the potential of modern technologies for market research, quantitative research deploys effective techniques such as Computer-Aided Telephonic Interviews (CATI).

3. Helps in making precise predictions through an analytical approach

Market research helps in forging an effective and flexible business strategy, by allowing you to come up with accurate predictions about fluctuating market trends. For example, the post-pandemic phase has limited people’s purchasing power, resulting in the decreased sale of premium products and services. Quantitative studies are vital to understanding existing market patterns, as you can use the insights to make accurate predictions that can help chart the best way forward in adverse situations such as a global recession.


Quantitative market research provides a comprehensive and logical means to help businesses stand apart from the competition. When looking for proven quantitative market research services, look no further than Unimrkt Research. Our dedicated in-house team ensures undivided focus to bring valuable data and insights for your projects. Unimrkt Research is a leading global market research company with multi-industry research conducted across 90 countries. We are proud recipients of ESOMAR and ISO certifications, making us your reliable partners when looking to conduct quantitative market research. Call +91-124-424-5210 or email to discuss how our market research services can help grow your project. You may also fill out our contact form, and we will get back to you at the earliest.

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