Qualitative
Research

In-depth Interviews

In-depth interviews are one-on-one interviews conducted either over the phone or in-person across multiple geographies.

Our specialist domain experts understand and code open-ended responses easily and accurately, by following the standards set by the client.

Benefits of In-depth Interviews

Ability to handle surveys of any scope

Appointment-based Interviews

Targeting actual decision-makers

Multilingual and multi-geographical qualitative interviews

Questioning that enables researchers to go beyond initial responses

Focus Group Discussions

Focus Group Discussions are predetermined, semi-structured interviews led by skilled moderators who ask broad questions to elicit responses, and create opportunities for discussions among participants.

These discussions are a good method for those who want to understand issues at a deeper level, than one can get from a survey.

Features of Focus Group Discussions

Organized discussions with selected individuals for their views

Several perspectives on the same topic

Insights on people's shared understanding of life and their influences

Moderators possessing brilliant group leadership and interpersonal skills

Online Bulletin Board

An online bulletin board is an interactive, creative way of conducting qualitative market research, to gather the best insights for questions related to exploratory research.

The qualitative approach involves gathering a virtual assembly of people to facilitate data production through interactive discussions, among participants and moderators.

Benefits of online bulletin boards

Flexibility for researchers and clients

Multiple levels of Interaction between researchers and respondents

Convenience and time for reflection to participants

Minimum attrition and maximum participation

Seamless transition between all types of interactions

In-Home Usage Testing (iHUTs)

The popularity of In-Home Usage Testing increased significantly after the world war, which made many consumer research companies opt for it.

This eventually led to premium product quality and acceptance of consumer packaged goods.

Purposes of iHUTs

Product superiority over competitive products
Monitoring of potential threat levels
Measurement of product's shelf life
Prediction of consumer acceptance of new products
Enhanced product acceptance
Reduced costs of product creation and processing methods
Monitoring of product quality from different factories and channels of distribution

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