In-depth interviews are one-on-one interviews conducted either over the phone or in-person across multiple geographies.
Our specialist domain experts understand and code open-ended responses easily and accurately, by following the standards set by the client.
Ability to handle surveys of any scope
Targeting actual decision-makers
Multilingual and multi-geographical qualitative interviews
Questioning that enables researchers to go beyond initial responses
Focus Group Discussions are predetermined, semi-structured interviews led by skilled moderators who ask broad questions to elicit responses, and create opportunities for discussions among participants.
These discussions are a good method for those who want to understand issues at a deeper level, than one can get from a survey.
Organized discussions with selected individuals for their views
Several perspectives on the same topic
Insights on people's shared understanding of life and their influences
Moderators possessing brilliant group leadership and interpersonal skills
An online bulletin board is an interactive, creative way of conducting qualitative market research, to gather the best insights for questions related to exploratory research.
The qualitative approach involves gathering a virtual assembly of people to facilitate data production through interactive discussions, among participants and moderators.
Flexibility for researchers and clients
Multiple levels of Interaction between researchers and respondents
Convenience and time for reflection to participants
Minimum attrition and maximum participation
Seamless transition between all types of interactions
The popularity of In-Home Usage Testing increased significantly after the world war, which made many consumer research companies opt for it.
This eventually led to premium product quality and acceptance of consumer packaged goods.
Thank you for sharing your email ID. We will get back to you soon.