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Should Your Business Surf the NFT Wave?

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Should Your Business Surf the NFT Wave?

By Unimrkt 26/09/2022

Blockchain has taken the world by storm. Apart from the cryptocurrency aspect, blockchain comes with numerous other applications that can benefit industries in multiple ways. Apart from the rising popularity and adoption of cryptocurrencies like Bitcoin and Ethereum, another new asset class has emerged that could forever change the way business is conducted. Yes, we are talking about NFTs or Non-Fungible Tokens. From the perspective of a market research company, we can assure you that NFTs are here to stay, and can help signi ficantly transform your business. In this article, we will discuss whether your company should jump on the wagon and start surfing the NFT wave. Let’s get started!

What are NFTs?

A non-fungible token or NFT is a sort of digital asset that represents exclusive ownership of a special item. They have an inherent digital scarcity, which sets them apart from other fungible tokens. Through a smart contract, owners can transfer non-fungible tokens to other people. They are largely regarded as digital collectibles due to their rarity and ability to be transferred digitally. NFTs, however, are more than simple collectibles. They stand for ownership of anything that cannot be imitated, and corporations can make use of this attribute to their advantage. Unless you have been living under a rock, you might have heard about multimillion-dollar sales of GIFs and digital art. And that’s not all! Given NFTs’ significance, leading market research firms believe that NFTs will disrupt all industries. The tokens can be used as security tokens, collectibles, and even proof of ownership. However, investing in digital tokens without conducting adequate research may not yield the desired outcome.

Top benefits your business can derive from surfing the NFT wave

Before you decide whether to surf the NFT wave, it’s crucial to understand the benefits that this particular technology has to offer. You must also understand the impact it will have on your business. Here are the top three benefits your business can derive from the adoption of NFTs:

  • Drive brand awareness: Branded NFTs can be a part of your marketing strategy. NFTs can aid your company by allowing you to link your products and services to attract more clients. More people are now attracted to the idea of owning original material from their preferred businesses, knowing it cannot be reproduced, thus instilling a feeling of exclusivity.
  • Offer premium digital services: NFTs can also help your company by connecting to other online services. Blockchain technology is quite beneficial for those who own internet enterprises. For instance, if you are running an online educational firm, you can allow students to access the necessary course materials or subscribe to courses, all by simply clicking on your branded NFT. Utilizing digital services through NFTs also has the advantage of preventing copyright issues.
  • Improve supply chain: Through NFTs, small enterprises can manage their supply chains considerably more easily. The technology built into NFTs provides customers with information about the whole supply chain, the owner or producer's name, the product's location in storage, and its viability. Supply chains, therefore, do not require redundant paperwork. NFTs also eliminate all pipeline bottlenecks, which is a bonus.

Final Word

No matter the industry in which you operate, it always helps to hire a leading market research company that can conduct thorough industry research. In today’s business environment characterized by hyper-competition, good quality market research is essential for the success of any company. This is where a global market research agency can be of immense help. When looking for a reputable industry research company, look no further than Unimrkt Research. Whether you are looking to conduct qualitative data research or quantitative descriptive research, we have got you covered. Being one of the top market research companies in India, we have not only transformed the landscape of market research in India, but boast proven our expertise across 90 countries on four continents. We are certified with ISO 20252 and ISO 27001 standards.

To learn more about our business market research services, call +91 124 424 5210/+91 9870 377 557 or email You may also fill out our contact form, and we would reach out to you at the earliest.

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